Sierra Nevada Brewing Co.
Pale Ale & Torpedo Cans | Year-Rounds, Seasonals | Limited Editions

Started in a Chico, CA garage in 1980, Sierra Nevada Brewing Co. has evolved into a global leader in craft beer through decades of consistency and fearless experimentation.

When Sierra Nevada decided to revolutionize the craft beer industry (again) by going into cans, I was brought on board due to my prior experience with cans and building 4 pack carriers. This had yet to be done with craft beer. I worked under an art director with existing assets to create the Pale Ale and Torpedo 4-pack carriers.

In addition I managed continual updates, line extensions, and localizations for all of the Year-Round beers and Seasonals as well as special batch Limited Edition brews through a period of unprecedented growth, working with existing assets and outside illustrators to produce award-winning packaging for legendary brews.