Santa Cruz Organic — Giacomelli Design

Art Direction
Print Production
Label Design
Packaging Design

Santa Cruz Organic
Brand Refresh | Line extensions

Santa Cruz Organic began in revitalized organic orchards in the Santa Cruz Mountains. They were among the first company to offer a wide range of 100% organic juices and blends and quickly grew to a national favorite.

I was tasked with implementing a brand refresh, working with an outside illustrator to create new line extensions and products.

SCO_Lemonade32oz_PRINT-CROPPED copy.png

SCO_Limeade32oz_PRINT-CROPPED copy.png

SCO_Mango-Lemonade32oz_PRINT-CROPPED copy.png

SCO_Rasp-Lemonades32oz_PRINT-CROPPED copy.png

SCO-Sparkling-Beverage-Lemonade-Cartons copy.png

SCO_Sparkling-Beverages-Lemonade copy.png

SCO_Sparkling-Beverages-LemLime copy.png

SCO_Sparkling-Beverages-Ginger-Ale copy.png

SCO_Sparkling-Beverages-Orange-Mango copy.png

SCO_Sparkling-Beverages-PomLime copy.png

SCO_Sparkling-Beverages-RaspLem copy.png

SCO_Sparkling-Beverages-Root-Beer copy.png

SCO_Sparkling-Beverages-Mango-Lem copy.png

Santa-Cruz-Organic_Redesign_Sketches_Steve-Giacomelli-900.png

SCO-Peach copy.png

SCO_RedTartCherry32oz_PRINT copy.png

SCO_Cran32oz_PRINT copy.png

SCO_ConcordGrape32oz_PRINT copy.png

SCO_StrawKiwiy32oz_PRINT copy.png

SCO_OrangeMango32oz_PRINT copy.png

SCO_Passion32oz_PRINT copy.png

SCO_Pineapple32oz_PRINT copy.png

SCO_WhiteGrape32oz_PRINT copy.png

SCO-Apple-Apricot-23-oz_PRINT-CROPPED copy.png

SCO-Apple-Cinn-23-oz_PRINT-CROPPED copy.png

SCO-Apple-Peach-23-oz_PRINT-CROPPED copy.png

SCO-Apples copy.png

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