Art Direction
Print Design
New Leaf Community Markets
Holiday Campaigns | In-store Signage
For more than 35 years, New Leaf Community Markets has been making important choices that nourish and sustain the Central Coast communities, with the knowledge that the well-being of their customers, staff and community starts with sustainable, locally produced food. Farm-to-table all the way. That’s why they carry much California-grown natural, organic food sustainably produced by farmers, ranchers and fishers, much of it from within 100 miles.
In addition to managing all in-store graphics and weekly flyers, I art directed the photoshoot for the Holiday campaigns, working with the best photographers and food stylists in Oakland to create the necessary assets for a storewide print and digital campaign.